With new ownership and a refreshed menu, Queen City needed a full brand overhaul. The challenge was walking the line between heritage and modernization. Long-time locals associated Queen City with its historic charm, while the new direction required a more refined and functional brand system. My goal was...

Bathtub Gin is a well-known Seattle speakeasy celebrated for its prohibition-era atmosphere and craft cocktail program. While the in-person experience was immersive and memorable, the website failed to reflect...

Queer Conscious Connections was launching as a new luxury matchmaking service with no existing brand presence. The challenge was to create a visual identity and digital experience that positioned the business as high-end and trustworthy, while still feeling emotionally warm, inclusive, and personal. The brand needed to...

Mynt Salon’s existing website no longer reflected the energetic, modern atmosphere of the in-person experience. Clients frequently reported confusion around online booking, creating friction in the customer journey and unnecessary workload for staff. The challenge was to redesign the digital experience...

Compass Rose Farms had been operating for over 20 years, but following the pandemic, the business experienced a decline in visibility, bookings, and operational clarity. The existing website was outdated, difficult to navigate, and supported by disorganized digital systems that created confusion for both customers...

The Mindful Goddess was created as a concept project to explore design strategies for a women-centered meditation and mindfulness platform. The goal was to design a digital experience that felt emotionally grounding, empowering, and intuitive, while guiding users through personalized...