BATHTUB GIN

🧠 CHALLENGE: Bathtub Gin is a well-known Seattle speakeasy celebrated for its immersive, prohibition-era atmosphere. While the in-person experience was memorable, the website failed to reflect the brand’s identity and featured a menu system that was difficult for both customers and staff to navigate. The challenge was to realign the digital experience with the bar’s moody aesthetic while improving usability and internal maintainability.

​

✍️ SOLUTION: I led the redesign by preserving the existing logo to maintain brand recognition, while rebuilding the surrounding visual system specifically for digital use. Updated color palettes and typography translated the speakeasy’s atmosphere into a functional web experience. To address operational pain points, I implemented a dynamic menu system that allowed staff to update offerings and pricing without developer support. The final site balanced atmosphere, usability, and long-term sustainability.

🎯 OUTCOME:

• Reduced customer confusion around menu offerings

• Fewer interruptions for servers and bartenders during service

• Streamlined backend systems that allowed staff to manage updates independently

• A digital presence that more accurately reflected the in-person brand experience