BATHTUB GIN

🧠 CHALLENGE: Bathtub Gin is a well-known Seattle speakeasy celebrated for its prohibition-era atmosphere and craft cocktail program. While the in-person experience was immersive and memorable, the website failed to reflect that identity. The existing site felt visually disconnected from the brand and featured a menu that was difficult to navigate and frustrating for both staff and customers. The challenge was to realign the digital experience with the bar’s moody, vintage aesthetic while improving usability and creating a system that allowed staff to update the menu efficiently without ongoing developer support.
 

✍️ SOLUTION: I approached the redesign by preserving Bathtub Gin’s existing logo, which had strong brand recognition, while rebuilding the surrounding visual system for digital use. This included developing a refined color palette and typography system that echoed the speakeasy’s dark, atmospheric interior and prohibition-era inspiration. To address the menu usability issues, I implemented a dynamic menu management solution that allowed staff to easily update items and pricing without needing to edit the website directly. This improved both the customer browsing experience and internal workflow, resulting in a website that better reflected the brand’s personality while functioning as a practical, easy-to-maintain tool for the business.

❤️ CLIENT FEEDBACK: “This is so much cleaner and matches exactly how I hoped it would. I like how the website now reflects how it feels to be inside the building.” – JG